Prince.
Jr. Art Director & Creative DesignerEyebags recovering since 2021
Brooklyn, New York
WHERE IT WAS FEATURED:
Guess Originals Website + SOCIAL CHANNELS + EMAILS
2348—23476/23
Los Angeles
Once again, I had the chance to collaborate with Giovanna Ramos, this time on her partnership with Guess Originals. She invited me aboard at a pivotal time to assist with the shoot, joining a talented team led by producer Roberto De Jesus, cinematographer Ian Asbjornsen, and stylist Shannon Shier.
For Guess Originals × Giovanna Ramos, I joined the team to help shape the creative direction and execution of the campaign—an intimate portrait of Gio’s world through the lens of Guess’s iconic denim heritage. The concept centered on effortless confidence and nostalgia, grounding a legacy brand in modern youth culture.
Shot in Los Angeles, the visuals leaned into warmth and realism—film grain, sunlight, and quiet moments of motion—to tell a story that feels both timeless and personal. The campaign celebrated individuality and authenticity, balancing Gio’s creative identity with Guess’s classic Americana spirit.
Produced by Roberto De Jesus, directed and lensed by Ian Asbjornsen, styled by Shannon Shier, with creative collaboration from the Cutoff Studios team.