Jr. Art Director & Creative Designer
Eyebags recovering since 2021
Brooklyn, New York
CONCEPT, CREATIVE BRIEF, ON- SET DIRECTION, EDITING
WHERE IT WAS FEATURED:
www.rakitecht.com + social
FL
2348—23476/23
Miami
THE BRIEF
In Rakitecht, my role as a Contracted Graphic Designer is to create the concept and produce the unatural design.
The idea: LAYS as a bean bag, orignally going to be Doritos but the yellow aesthestic caught our eye. Another small idea turned in a fun play creation for in house use.
The piece highlights the fusion of craftsmanship and modern aesthetics, using dynamic visuals to showcase the new collection.
Creative direction and design by me and Samuel Lynch . Lead with Rakitecht.
THE RESULT