Prince.
Jr. Art Director & Creative DesignerEyebags recovering since 2021
Brooklyn, New York
2348—23476/23
112 Krog St NE D125
I led the creative direction and execution for PLUS ONE’s One Year Anniversary campaign, a full rollout spanning digital, social, and retail. Alongside the brand’s founder Kareem and a tight creative team, we concepted a campaign that captured the community-driven energy at the core of PLUS ONE.
Anchored by the tagline “Year Plus” the visuals fused collegiate color palettes, DIY graphics, and candid photography to celebrate the creative art of adding one thing more to the world. The campaign was shot by Elliot Swane(@Eliswane) and styled collaboratively within Atlanta, blending raw studio portraits with lifestyle imagery to emphasize growth, grit, and creative unity.