Prince.
Jr. Art Director & Creative DesignerEyebags recovering since 2021
Brooklyn, New York
WHERE IT WAS FEATURED:
Systemic website + social channels
2348—23476/23
Diam Est
For Systemic — Fall 2024, I led art/creative direction and created the mock ups to frame the collection. I designed thier pinstripe jacket along with the Systemic Grey Sweat set.
For the set was a functional sculpture inside a quiet, domestic set—parquet floors, draped curtains, and simple details that would allow the brand’s pieces itself to pop more rather than a loud environment.
The props were the hero’s of this project and the spark hit at first fitting: the Pinstripe work jacket, star hardware, and structured tote bag felt like a hero popping out of a blank canvas, so I built a full-bleed system and a graphite/bronze palette better cater to the environment.
Our exterior plan collapsed day-of unfortunetly, I pivoted to studio immediatly and it suprisingly worked out better: raked top-light, hard falloff, and negative space to keep hierarchy in mobile crops. We unified stills, motion, and PDP with one grade/LUT; accessories and belts carried the star motif as a through-line. The result is a unified lookbook, web, and PDP into a single system that tightened product storytelling and set the template for future drops.